The Work That Doesn't Require Your License Shouldn't Consume Your Time

The Work That Doesn't Require Your License Shouldn't Consume Your Time

In a well-functioning primary care practice, your clinical time is the most expensive resource in the building. Your employer knows this. The billing model is built around it. Every patient interaction that generates revenue is centered on your presence, your judgment, your license.

Which makes it particularly strange that so much of the work in a primary care day doesn't require any of those things.

Calling a patient to confirm their appointment. Collecting routine screening questionnaires. Looking up a previous lab value that's already in the chart. Confirming that a medication is on a patient's current list. Tracking down a referral that should have been sent three weeks ago.

None of that requires a clinical license. All of it is, in many practices, consuming clinical time.

This is not a time management issue. It is a structural design issue. And it is one of the most reliable contributors to the work-overflow problem.

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